Set to Coincide with Mother’s Day and Father’s Day, Awareness Campaign Celebrates Parents Who Know Love Transcends Politics
Lambda Legal is launching “Letters Of Love,” featuring compelling videos of trans youth and the families who support them. This campaign will run on and around Mother’s Day and Father’s Day, offering an emotionally resonant push for awareness.
“We are thrilled to celebrate trans youth and the parents who love them unconditionally,” said Lambda Legal CEO Kevin Jennings. “The ‘Letters Of Love’ campaign humanizes trans kids, elevates parental love and advocacy, and builds awareness of Lambda Legal’s role in the fight for equality.”
“Letters Of Love” is part of an ongoing collaboration between Lambda Legal and Accompany Creative. The two previously partnered to launch the “All Rise” campaign.
“During such a politically divisive and antagonistic time in our country, we are proud to partner with Lambda Legal to elevate stories in which love and empathy are what truly matter in any and every parent-child relationship,” said Accompany Founder Jason Keehn.
This campaign launches at a dire moment: in its second term, the Trump administration has implemented a staggering number of encroachments on civil rights. Trans kids are caught in the crosshairs, disproportionately targeted by state and federal legislation: by some estimates, more than 760 anti-trans bills have been introduced nationwide. Book bans are increasingly commonplace and more than 50% of trans kids live in states that ban them from participating in interscholastic and intercollegiate sports on teams that match their gender identity.
To counter this vicious political environment, Lambda Legal is celebrating trans youth and their parents. Studies show that love and community make a significant difference in the lives of young trans people. Parental support greatly reduces depression, anxiety, and suicidality in transgender youth. Furthermore, when pronouns are respected, suicide attempt rates drop from around 17–23% to ~10–11%.
“At its heart, ‘Letters Of Love’ is about parents helping their kids become the truest version of themselves,” Lambda Legal CEO Kevin Jennings added.
Founded in 1973, Lambda Legal has won precedent-setting LGBTQ+ civil rights victories decriminalizing same-sex relationships, protecting youth in schools and workers in their jobs, and making marriage equality the law of the land. Most recently, Lambda reached a settlement with the Trump Administration to restore the Pride flag at the Stonewall National Monument in New York City.
This is the third campaign Accompany Creative has taken on in support of the LGBTQ+ community.